Social networking

Social networking is now becoming a worldwide system which is a way of advertising, socialising and a way of broadcasting information. In the past few years sites such as Facebook, Twitter, Bebo, Flickr and Tumblr have become very popular ways of sharing information and broadcasting to the public. Because of the latest hype with social networking sites, radio stations are now using them to present themselves to the public as a way of advertising certain radio shows, events that are going on and what is going to be broadcast during shows. Individual DJs have their own Twitter and Facebook accounts as well as the radio stations themselves. BBC Introducing and their DJs use social networking sites to get new music out into the public eye and create a fan base for new artists. They can also be used as a way to gain popularity for shows and DJs and it’s a way of starting conversation and getting the listeners involved in the shows. They can also contact artists through the social networking sites to get them onto shows and also help them promote and interact with fans.